Real Stories Real People
Marcia
Brixey • Paulette
Ensign • Claire
Hegarty • Jennifer
Clare • Joyce
Zee • Michelle
Hill • Frank
Traditi • Robin
Sparks • Cecilia
Saleme • SoccerKidsUSA
• Brigitte
Nadeau • Dinah
Chapman • Gail
Foley • Jim
Goebelbecker • Minna
Vallentine •
Cat
Marrs • Suzanne
Kincaid • Anita
Flegg • Jieranai
T. Maier • Tamah
Nakamura • Bonnie
Vining • Mark
Sincevich • Rosemary-Martino
Rodriguez • Jan
Louthain • Mark
McMahon • Heather
and Murray Rand • Susan
Jennings • Hank
Bochenski • Serena
Williamson• Miriam
Benard• Kevin
McDonald • Dolores
Arste • Faith
Smith • Jennifer
Wright • Joe
Kasper • ArLyne
Diamond • Monica
Lee • Dan
Millman • Dana
Hall • Carl
Battiste • Shawn
Snyder • Roberta
Carasso • Colleen
Read • Cory
Johnson • Kevin
O'Neil • Craig
Barton • Peter
Bowers • Mike
Munter • Glen
Smith • Nancy
Ceridwyn • Deanna
Kim • Anasuya
Krishnaswamy • Hilton
Paoli • Denise Meyer
Faith Smith makes a name for herself with Eyes
Cream Shades!
 Faith Smith did everything right. She graduated Tufts University with
a B.A. in social psychology and went on to attend law school at
New England School of Law where she attained "law review"
status her first year. She was involved in media (television and
radio news production) and in real estate as a top producing agent.
Then Faith decided to take a new look at her life and a new PERSPECTIVE
emerged.
It was only when Faith started her own company that
she started to see a higher purpose for herself—a purpose
with much more meaning for Faith. Today, Faith is the Founder
and President of Eyes Cream Shades—quality sunwear for
kids ages 6 months and above. Sunglasses are not toys or novelty
items. They serve an important health function—protecting
kids’ eyes. Born from this concept came cool designs and
fun styles in ice cream colors like bubble gum, vanilla, choco-raspberry
and marshmallow. All of these lenses are polycarbonate—virtually
shatter-proof—they all provide 100% UVA and UVB protection.
Her line is now a recognized brand within the optical arena,
and they also sell well in high-end boutiques and hotel/resort
gift shops.
We all understand the effects of harmful UV on our skin, and
parents do not hesitate to put sunscreen on themselves and their
kids. Research shows that cumulative exposure to ultraviolet
radiation has been linked to cataracts, macular degeneration,
and skin cancer, among other ocular problems. What's more; it's
been estimated that up to half of our lifetime sun exposure
occurs before we are 18 years of age. Adults think nothing of
purchasing a nice pair of sunglasses for themselves; why deprive
their children?
Eyes Cream Shades has been featured in numerous trade publications
as well as mass media news. Many celebrity moms are now raving
about Eyes Cream Shades for their kids. Eyes Cream Shades continues
to give back, too, getting involved with many local charities
and charity events including Blind Baby Fund (helps children
from San Diego and all over the world receive the gift of sight),
the National Kidney Foundation of Southern California, and the
Robert and Heather Urich Sarcoma Foundation. Eyes Cream Shades
also made donations of sunglasses during Christmas to select
children’s hospitals (Shriners Hospital for Children,
Honolulu and University Hospital, University of Michigan).
Faith Smith wants to continue letting others know about the
importance of protecting our children’s eyes with quality
sunwear at a young age. She also aspires to make a difference
in small business and entrepreneurship—to chart a course
that does not meet with so many unnecessary challenges in this
"land of opportunity." Faith is in the process of
writing a book about entrepreneurship and spirituality, due
out in 2007.
What can we learn from Faith?
It does indeed take a leap of Faith to both dream and finally
take action towards doing work that brings more joy, makes a
difference and changes one’s perspective about life and
work.
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